【编者按】为发挥我院国家高端智库的优势和特长，做好第三届中国国际进口博览会学术外宣工作，院党委宣传部（院科研成果传播办公室）与中共上海市委对外宣传办公室对外宣传处联合举办第三届中国国际进口博览会主题专家视点征文活动。入选稿件由上海市人民政府新闻办公室“感知上海”网站刊登，我院“智库外宣|进博会特辑”同步推送。
举办进博会是新时代中国为推动新一轮高水平对外开放的一项重大举措。新冠疫情正在国外蔓延，我国正加快构建形成以国内大循环为主体、国内国际双循环相互促进的新发展格局，第三届进博会正在上海举办，是2020年参加国别最广、交易规模最大的主场外交活动。上海需要抓住进博会宝贵契机，围绕“越办越好”的总体要求，持续放大进博会溢出带动效应，强化上海在“双循环”新格局的中心节点功能和战略链接功能。
进一步发挥国际采购平台作用
进博会作为我国第一大博览会和全球最大的国际采购平台，上海需要用好进博会这个平台，联动长三角地区，构建“买全球、卖全球、惠全球”网络体系，打造服务全球、辐射亚太的进口商品集散地，进一步强化上海的开放枢纽门户功能。
一是强化进口商品集散功能。依托上海为全国钻石、服装、医疗器械、汽车等商品最大进口地的地位，对接进博会专业展，加快形成进口集聚新优势。依托进博会构建全球贸易协作平台，促使进博会转变为亚太地区、“一带一路”沿线地区进口全球商品平台，提升上海全球贸易枢纽功能。依托进博会与其他时段展会联动发展，放大国际会展集群优势，提升上海国际会展之都的影响力。
二是强化进口平台辐射功能。拓展线上渠道，借助网络直播等线上互动优化线上展，同步完善线上下单、支付、数字化仓储等配套服务。做优做强现有的专业贸易平台、进口商品直销中心和贸易综合性平台，提升平台辐射能级。优化口岸进口综合服务，打造“一站式”进口贸易服务平台，建设集保税展示、商品交易、物流仓储、通关服务于一体的常年保税展示交易场所，全放承接进博会的溢出带动效应。
三是强化进口资源配置功能。抓住进博会世界500强和龙头企业云集的机遇，积极对接，争取在上海设立研发、结算等平台，提升上海全球贸易中心和全球金融中心功能。进一步扩大虹桥地区现代服务业开放力度，聚焦商贸、物流和信息服务等领域，探索跨境数据流动、自然人流动、跨境交付等新模式。强化知识产权保护，明确纠纷处理流程和处罚措施，推动上海成为我国进口服务最优的城市。
进一步发挥投资促进平台作用
进博会招商引资资源丰富，比尔盖茨等优秀企业家已出席虹桥国际经贸论坛，期间还举办多场投资贸易洽谈会，并精心准备多条投资考察路线和投资促进活动，接待多个地区和国家的经贸代表团，进博会已成为上海扩大经贸“朋友圈”的重要平台。上海需要抓住企业家集聚的机遇，进一步发挥贸易对投资的促进作用，精准开展产业链补链固链强链，打造投资新高地。
一是加大对高能级主体引资力度。针对参展的世界500强企业、隐形冠军企业、独角兽企业等，实施精准招商，争取其在上海设立分支机构、销售中心等，形成产业集聚效应。聚焦高新技术参展企业，加强投资合作，引进海外创新资源，提升国际创新能力。针对产业链关键环节，精准对接进博会，通过并购等方式引进关键环节企业主体，提升产业链的抗风险能力。
二是加大国际创新企业合作深度。充分利用进博会平台，加强与国际创新平台合作，吸引国际知名孵化器、创新团队等入驻上海，增强创新攻关能力。进一步优化研发试剂通关流程，鼓励外企在沪设立全球研发中心、区域研发中心等，吸引外资研发平台集聚，共享研发资源。不断提升科技成果转移转化专业技术服务能力，鼓励上海研发机构“走出去”与境外科技强国通过设立联合实验室等方式，做强上海科创生态圈。
三是加大国际高端品牌导入速度。依托上海在品牌导入中的经营渠道优势，鼓励本土企业与参展品牌企业合作，获取国际高端品牌买断经营权和总代理权，增强上海在国际品牌建设中的话语权。鼓励有国际影响力的高端品牌在进博会首发新品，并在南京路步行街等地设立“新品首发地”，打造高端品牌首选地和集聚地。
进一步发挥人文交流平台作用
进博会是会客厅，让千姿百态的各国文化如同百川入海，在充满现代魅力的上海碰撞交融。中国馆以新发展理念为主线，展示改革开放的巨大成就。各主宾国馆展示本国文化、旅游等内容。上海作为世界文化的传播大使，为增进各国人民友好交往搭建平台，以中华文化的世界化推动世界多元文化和谐共生，为上海文化大都市建设赋能。
一是扩大品牌文化的商品供给。基于上海蕴含丰富的江南文化、红色文化、海派文化的宝贵资源，鼓励参展国际品牌商开发具有“中国元素”、“上海元素”的定制品牌。支持具有深厚文化积淀的本土创新品牌、老字号和民族品牌参展，与国外品牌协同发展，不断满足老百姓文化多元消费需求。
二是扩大文化资源的价值合力。以国家会展中心为核心创建融合景区，植入旅游观光、美食体验、文化演绎等综合功能。整合上海旅游观光资源和博物馆、剧院等文化资源，打造多元化组合商旅路线，满足进博会商务客源的需求。联合浙江省、江苏省、安徽省，成立长三角专项旅游联盟，共同开发旅游专线，充分放大进博会溢出效应。
三是扩大文化创意的合作范畴。联动周边文化创意产业，以共建共享为机制，以进博会为契机，打造长三角文化创意产业带。依托进博会，加强文化创意产业的国际合作，争取与联合国南南合作特别局联合举办南方国家创意产业博览会，吸引联合国创意产业知识产权中心进驻等。促进文化与现代科技相融合，实现功能集成，打造“文旅新地标”。
进一步发挥开放合作平台作用
进博会汇聚了全球产业前沿产品、技术和服务，是上海融入国际创新网络的最好接口。上海需要抓住进博会机遇，依托自贸试验区进行制度创新，充分发挥进博会对产业升级转型、区域合作发展、外贸能级提升的推动作用，深化上海对外开放的广度和深度，努力打造高水平开放的新标杆。
一是着力推进产业创新升级转型。鼓励企业通过线上线下多渠道参与进博会，了解全球产业前沿和科技发展最新趋势，学习借鉴引进国际先进技术、标准和管理经验，提升产品生产效率和质量品质，实现从商品到技术到品牌的赶超。加强与国际创新企业合作，重点培育大数据、人工智能等未来前沿技术，加快布局新一代信息技术、智能制造装备等战略新兴产业，围绕产业数字化、数字产业化发展要求，改造传统优势产业，同步大力发展贸易金融、专业中介、法律仲裁等现代服务业，不断提升开放合作主体的经济能级。
二是着力推进长三角区域联动发展。围绕进博会举办，加快长三角区域体制机制创新，共同做好参展和配套服务，鼓励有意愿的境外参展商在进博会后到其他省市进行延展活动，进一步拓展合作空间。共同策划策划贸易对接、投资推介活动，把进博会打造成长三角对外开放的重要窗口。推动各类展示交易平台成为长三角地区对接国际市场的重要渠道。协同推进贸易便利化，在“单一窗口”建设等方面加强合作，共同为进博会营造国际一流的营商环境。
三是着力推进对外贸易能级提升。依托进博会，实施以进口促进出口战略，加快培育外贸出口龙头企业、外贸高成长企业。深度开发欧美发达国家细分市场，大力拓展“一带一路”沿线国家新兴市场。支持企业在临港新片区建设海外仓，拓展国际营销服务网络建设。打通跨境电子商务发展关键环节，重点培育发展转口（离岸）贸易、数字贸易等新贸易模式，增强上海国际贸易中心功能。
作者：张鹏飞、汤蕴懿，上海社会科学院
To strengthen Shanghai’s status as a central node and strategic link in the new pattern of “dual circulation”
The holding of the China International Import Expo (CIIE) is a major step taken by China in the new era to promote a new round of opening up to a higher level. While the COVID-19 pandemic is continuing its spread across the world, China is accelerating the establishment of a “dual circulation” development pattern in which domestic economic cycle plays a leading role while international economic cycle remains its extension and supplement. The 3rd CIIE is being held in Shanghai. It is the diplomatic event held in Shanghai with the widest participation of countries and the largest scale of transactions in 2020. Shanghai needs to seize the valuable opportunity of the CIIE, focus on the overall requirement of “acquiring continued success in the years to come,” continue to amplify the spillover effects of the CIIE, and strengthen Shanghai’s function as a central node and strategic link in the new pattern of “dual circulation.”
To further play its role as an international procurement platform
The CIIE is China’s largest expo and the world’s largest international procurement platform. Shanghai must make full use of the CIIE platform to team up with the Yangtze River Delta region, so as to build a network system of “buying from the world, selling to the world, and benefiting the world,” create a distribution center for imported goods that serves the world and radiates the Asia-Pacific region, and further strengthen Shanghai’s status as an open hub portal.
First, to further develop as a distribution center for imported goods. As China’s largest importer of diamonds, clothing, medical equipment, automobiles and other commodities, Shanghai must make good use of the CIIE professional exhibitions to accelerate the formation of new advantages in the agglomeration of import goods; rely on the CIIE to build a global trade collaboration platform to promote the transformation of the CIIE into a platform for importing global goods in the Asia-Pacific region and the “Belt and Road” regions, and to enhance Shanghai’s status as a global trade hub; and rely on the joint development of the CIIE and exhibitions held at other times, to enlarge the cluster competitive advantages of international exhibitions and enhance Shanghai’s influence as a global exhibition capital.
Second, to strengthen its radiation as an import platform. The CIIE needs to expand online channels, optimize online exhibitions with online interactions such as live commerce, and improve supporting services such as online order placement, payment, and digital warehousing at the same time; optimize and strengthen the existing professional trade platform, direct sales center for imported goods and comprehensive trade platform, and enhance the radiation level of the platform; and optimize comprehensive import services at ports, create a “one-stop” import trade service platform, and build a perennial bonded exhibition and trading venue that integrates bonded goods display, commodity trading, logistics and warehousing, and customs clearance services, to fully undertake the spillover of the CIIE.
Third, to strengthen the allocation of imported resources. Shanghai must seize the opportunity when the world’s top 500 and leading companies gather during the CIIE, to actively engage with companies to attract them to establish a platform in Shanghai for R&D and settlement, so as to enhance Shanghai’s status as a global trade center and a global financial center; further expand the opening up of the modern service industry in the Hongqiao area, focusing on areas such as commerce, logistics and information services, and exploring new patterns such as cross-border data flow, movement of natural persons, and cross-border delivery; and strengthen the protection of intellectual property rights, clarify dispute handling procedures and punishment measures, so as to promote Shanghai to become the city with the best import service in China.
To further play its role as a platform for investment promotion
The CIIE is rich in resources for investment promotion. Outstanding entrepreneurs such as Bill Gates have attended the Hongqiao International Economic and Trade Forum. During the period, several investment and trade fairs have been held, and many investment inspection routes and investment promotion activities have been carefully prepared, receiving economic and trade delegations from many regions and countries. The CIIE has become an important platform for Shanghai to expand its “friend circle” in the economic and trade field. Shanghai needs to seize the opportunity when entrepreneurs gather, to further promote investment through trade, and accurately supplement, reinforce, and strengthen the industrial chain to create a new investment highland.
First, to strengthen investment attraction for high-level entities. Shanghai must target the Fortune 500 companies, invisible champion companies, unicorn companies, etc. participating in the CIIE to accurately attract investment, and persuade them to establish branches and sales centers in Shanghai to form an industrial agglomeration effect; strengthen investment cooperation with high-tech exhibitors, introduce overseas innovation resources, and enhance international innovation capabilities; and for key links of the industrial chain, accurately synergize with the CIIE to introduce key business entities through mergers and acquisitions and other methods to enhance the capacity to resist risks of the industrial chain.
Second, to deepen cooperation with international innovative companies. Shanghai must make full use of the CIIE platform to strengthen cooperation with international innovative platforms, attract internationally renowned incubators, innovation teams, etc. to settle in Shanghai, to enhance its innovation research capabilities; further optimize the customs clearance process for reagents for R&D, encourage foreign companies to set up global R&D centers, regional R&D centers, etc. in Shanghai, attract foreign capital R&D platforms, and share R&D resources; continuously improve the professional technical service capabilities for the transformation of scientific and technological achievements, encourage Shanghai R&D institutions to “go global” and strengthen the science and technology innovation ecosystem of Shanghai by establishing joint laboratories with overseas technological powers.
Third, to accelerate the introduction of international high-end brands. With its advantages in brand introduction in terms of operating channels, Shanghai need to encourage local companies to cooperate with participating brand companies to obtain management buyouts and general agency rights for international high-end brands, so that Shanghai has a greater say in international brand building; and encourage high-end brands with international influence to launch new products at the CIIE, and set up “new product launch sites” on Nanjing Road Pedestrian Street and in other places to create the preferred and gathering place for high-end brands.
To further play its role as a platform for humanities exchange
The CIIE is like a living room for the diverse cultures of different countries to converge, collide and blend in Shanghai, a city full of modern charm. With the new development concept as the main line, the China Pavilion showcases the great achievements of reform and opening up. The national pavilions of the guests of honor showcase their own culture, tourism and other content. As an ambassador of world culture’s dissemination, Shanghai builds a platform for the promotion of friendly exchanges between people of all countries, promotes the harmonious coexistence of the diverse cultures across the world through the globalization of Chinese culture, and empowers the construction of Shanghai as a cultural metropolis.
First, to expand the supply of products for brand culture. Rich in valuable resources of Jiangnan culture, red culture, and Shanghai style culture, Shanghai will encourage participating international brands to develop customized brands with “Chinese elements” and “Shanghai elements”; support innovative local brands, time-honored brands and national brands with deep cultural heritage to participate in the exhibition, and coordinate development with foreign brands to continuously meet the diverse consumer demands of the people for culture.
Second, to expand the joint value of cultural resources. With the National Exhibition and Convention Center as the core, an integrated scenic spot will be created with comprehensive functions such as tourism and sightseeing, food experience, and cultural interpretation. Shanghai will integrate its tourism resources and cultural resources such as museums and theaters to create a diversified combination of business travel routes to meet the needs of the CIIE business travelers; and team up with Zhejiang Province, Jiangsu Province, and Anhui Province to establish a special tourism alliance in the Yangtze River Delta region to jointly develop special tourism routes and fully amplify the spillover effects of the CIIE.
Third, to expand the scope of cooperation in cultural creativity. Shanghai needs to collaborate with the surrounding cultural and creative industries, take co-construction and sharing as a mechanism, and the CIIE as an opportunity, to create a cultural and creative industry belt in the Yangtze River Delta region; with the support of the CIIE, strengthen international cooperation in cultural and creative industries, strive to co-host the creative industry expo featuring countries in the Global South with the United Nations Office for South-South Cooperation, and attract the United Nations Creative Industry and Intellectual Property Center to settle in Shanghai; and promote the integration of culture and modern technology, to realize functional integration, and create a “new landmark of cultural tourism.”
To further play its role as an open cooperation platform
The CIIE brings together the cutting-edge products, technologies and services of the global industry and is the best interface for Shanghai to get into the international innovation network. Shanghai needs to seize the opportunity, rely on China (Shanghai) Pilot Free Trade Zone to carry out system innovation, give full play to the CIIE’s role in promoting industrial upgrading and transformation, regional cooperation and development, and upgrading of foreign trade, to expand the scope and depth of Shanghai’s opening up, and strive to create a new benchmark for high-level openness.
First, to focus on promoting industrial innovation, upgrading and transformation. Shanghai will encourage companies to participate in the CIIE through multiple channels online and offline, to know the latest trends in global industry frontiers and technological development, to learn from and introduce international advanced technologies, standards and managerial experience, improve production efficiency and quality, and catch up and outperform in terms of products, technology and brands; strengthen cooperation with international innovative companies, focus on cultivating future cutting-edge technologies such as big data and artificial intelligence, enhance the layout of new generations of information technology, intelligent manufacturing equipment and other strategic emerging industries, transform traditional advantageous industries focusing on the development requirements of industrial digitization and digital industrialization, and vigorously develop modern service industries such as trade finance, professional intermediary, and legal arbitration at the same time, to continuously improve the economic level of the entities of open cooperation.
Second, to focus on promoting the joint development of the Yangtze River Delta region. Centering on the holding of the CIIE, Shanghai needs to accelerate the innovation of systems and mechanisms in the Yangtze River Delta region, serve participation and provide supporting services together with the provinces and cites in the region, and encourage willing overseas exhibitors to have extension activities in other provinces and cities after the CIIE to further expand cooperation; jointly plan trade cooperation and investment promotion activities, and build the CIIE into an important window for the opening up of the Yangtze River Delta region; promote various display and trading platforms to become an important channel for the Yangtze River Delta region to join the international market; and coordinately promote trade facilitation, strengthen cooperation in the construction of a single window to create a world-class business environment for the CIIE.
Third, to focus on upgrading the level of foreign trade. With the support of the CIIE, Shanghai will implement the strategy of promoting exports through imports, and accelerate the cultivation of leading enterprises in foreign trade and high-growth enterprises in foreign trade; develop in depth the market segments in developed countries in Europe and America, and vigorously expand emerging markets in countries along the “Belt and Road”; support enterprises to build overseas warehouses in the Lingang New Area and expand international marketing service network; connect key links in the development of cross-border e-commerce, and focus on cultivating and developing new trade patterns such as re-export (offshore) trade and digital trade, to build Shanghai into an international trade center with reinforced status.
Authors : Zhang Pengfei,Tang Yunyi
Author’s unit: Shanghai Academy of Social Sciences
